12-Week Yoga Studio Business Accelerator
Upcoming Instances
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Live online Mar 13 – Jun 5, 2026 3 months • 40 hours • $ 499.0+ Zoom |
Led by Andrew Tanner and Shannon McCasland 
Level 3
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Enroll now | |
Purpose
The primary objectives are to validate curriculum structure and gather real-world feedback from active studio owners. This phase allows us to refine delivery, pricing, and positioning while simultaneously building case studies and testimonials to prove the program's efficacy.
What to expect
The program spans a 12-week duration from March 13 – June 5, 2026.
Weekly Rhythm: Each Friday at 3pm, a new module is released via an email from Shannon containing the weekly focus, assignments, and key implementation actions.
Implementation: From Weekend to Thursday, studios complete curriculum requirements and implement changes inside their business.
Live Support: Every Friday from 1–3pm, we hold a live group coaching call for real-time feedback, troubleshooting, and next steps.
Calendar of Key Dates
March 2–12: Onboarding and Studio Diagnostics, including the first 1:1 coaching call.
March 13 – April 3: Kick-off and Weeks 1–4 curriculum. Month 1 concludes with a survey and second 1:1 session.
April 10 – May 1: Weeks 4–8 curriculum. Month 2 concludes with a survey and third 1:1 session.
May 8 – June 5: Weeks 8–12 curriculum. Month 3 concludes with a survey and fourth 1:1 session.
June 5–10: Beta Data collection, including final results, testimonials, and case study interviews.
Style/Lineage
This initiative begins with a small beta group of studios, featuring one primary test cohort of selected studios. Additional applicants are invited at a low beta price point. All participation is formalized through a Beta Cohort Agreement between AYC + Shannon McCasland.
Core competencies
By the end of this program, graduates will be able to…
| Business Skills |
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| Lifestyle & Ethics |
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AYC allows each school to state and evaluate the competencies each student acquires. Students rate how well the program delivered them.
Program Emphasis
Evaluation methods
Program evaluations
- Project
Written submission
Program Faculty
Featured Faculty
Yoga teacher since 2008 with degrees in Exercise Physiology + Health Promotion. Owner of Radiance Yoga, Pittsfield, MA. Specialize in fitness-based yoga with real-life philosophy, teaching vinyasa, sculpt, barre + restorative in studio, corporate, healthcare, and resort settings.
CEO of American Yoga Council, Co-Founder of Berkshire Yoga Festival, and Taoist Yoga & Meditation teacher of 20+ years.