1. Studio owners who feel busy but not profitable

2. Studios that want to grow membership but aren’t sure where the leaks are

3. Owners who are trying different marketing ideas but don’t know what’s actually working

4. Studio leaders who want to run their business with clear data instead of guesswork

5. Whether your studio is new or established, this workshop will help you see your business more clearly and identify your biggest growth opportunities.

1. Understand the 4 numbers that drive yoga studio growth

2. Identify their studio’s growth engine “leaks” where they are losing students

3. How small improvements in conversions dramatically increase revenue

4. How to track and use your numbers monthly, quarterly and annually to guide strategy

5. See real examples of how Shannon uses these metrics to make decisions at Radiance Yoga

1. Why most studios feel stuck

2. The Yoga Studio Growth Engine

3. Healthy studio metrics

4. Reverse engineering your studio targets

5. Identifying leaks in your studio growth engine

6. How to make strategic decisions using these numbers

7. What’s next: Preview of next month’s Business Connect - Marketing and Apply for Summer Studio Business Accelerator

Free Resource for Attendees

Every attendee will receive a free visual planning graphic that helps them reverse engineer their studio growth targets.

This simple worksheet walks studio owners through the exact exercise we cover in the workshop so they can clearly see:

1. How many members they want to add each month

2. How many intro offers they need to convert

3. How many leads they need to generate

Where their biggest growth opportunity likely exists

Instead of guessing or feeling like they need to “do more marketing,” this graphic helps studio owners work backwards from their goals and focus on the numbers that actually move their business forward.

The Yoga Studio Growth Engine Target Planner

1. A simple growth funnel graphic (Leads → Intros → Members → Retention)

2. Space to plug in their current conversion rates

3. Reverse-engineering calculator to determine monthly targets

4. A quick “leak finder” prompt to identify where their studio may be losing potential members

By the end of the workshop, studio owners will be able to map out their own growth engine and identify the single metric that would make the biggest difference in their business.